Privacy Policy

1. Introduction

At Lyddie Doula, your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or use our services.

We are committed to handling your data lawfully, fairly, and transparently in accordance with the UK Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR).

The data controller responsible for your personal data is:

Lyddie Doula

Email: lyddiedoula@gmail.com

Website: www.lyddiedoula.com

Address: 36 Leghorn Road, London, SE18 1SZ

By using our website, you agree to the terms of this Privacy Policy.

2. Information We Collect

We may collect the following categories of personal data:

a) Information you provide directly

• Name and contact details (email address, phone number, postal address)

• Information shared in enquiry forms, intake forms, or surveys

• Health, pregnancy, or birth-related information you choose to share as part of receiving doula services

• Payment information (processed securely via third-party payment providers — we do not store card details)

b) Information collected automatically

• Technical information such as your IP address, browser type, operating system, and device

• Usage data including pages visited, time spent on pages, and actions taken on our website or course platform (collected via cookies or analytics tools)

3. Legal Basis for Processing Your Data

Under UK GDPR, we rely on the following legal bases to process your personal data:

• Contract: To deliver doula services you have engaged us to provide

• Legitimate interests: To respond to enquiries, improve our services, and manage our business

• Consent: To send marketing communications where you have opted in, or to process any sensitive health data you share voluntarily

• Legal obligation: Where we are required to retain records under UK law (e.g. financial records)

Where we process sensitive (special category) data — such as health or pregnancy-related information — we do so only with your explicit consent, or where necessary to provide the services you have requested.

4. How We Use Your Information

We use your personal data to:

• Provide doula support services, both in person in London and online

• Respond to your enquiries and provide customer support

• Send service updates, appointment reminders, and relevant information

• Send marketing communications, such as newsletters (only if you have opted in)

• Improve our services, website performance, and user experience

• Fulfil our legal and accounting obligations

We will only use your personal data for the purpose it was collected, unless we reasonably consider another use to be compatible with that original purpose.

5. Marketing Communications

If you opt in to our mailing list, we may send you newsletters, updates, and information about our services.

You can unsubscribe at any time by clicking the “unsubscribe” link in any of our emails, or by contacting us directly at lyddiedoula@gmail.com.

We will never sell, rent, or trade your personal information to other organisations for marketing purposes.

6. Cookies

Our website uses cookies and similar technologies to improve your browsing experience, remember your preferences, and analyse website traffic.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

7. How We Store and Protect Your Data

Your data is stored securely on password-protected systems and the following trusted third-party platforms:

• Jotform — for contact and intake forms

• Teachable — for online course delivery

• Email (Gmail) — for direct correspondence

We only grant access to authorised individuals who need your information to deliver our services.

We regularly review our systems and maintain appropriate technical and organisational security measures to protect your data against unauthorised access, loss, or disclosure.

8. Sharing Your Information

We only share your personal data when strictly necessary to deliver our services or comply with legal obligations. This may include:

• Service providers (e.g. website host, payment processors, email marketing platforms, Jotform, Teachable)

• Professional advisors (e.g. accountants or legal counsel)

• Regulatory bodies or law enforcement, if required by law

All third-party service providers are required to maintain data protection standards consistent with UK GDPR. We do not sell your data to any third party.

9. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including any legal, accounting, or reporting requirements. In general:

• Client service records are kept for up to 7 years in line with HMRC requirements

• Marketing data is retained until you withdraw consent

• Enquiry data not resulting in a booking is deleted within 12 months

When data is no longer needed, we securely delete or anonymise it.

10. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access — to request a copy of the data we hold about you

• Right to rectification — to request correction of inaccurate or incomplete data

• Right to erasure — to request deletion of your data (the “right to be forgotten”)

• Right to withdraw consent — at any time, where processing is based on consent

• Right to restriction — to request we limit how we use your data

• Right to object — to processing based on legitimate interests

• Right to data portability — to receive your data in a structured, machine-readable format

To exercise any of these rights, please contact us at lyddiedoula@gmail.com. We will respond within one calendar month.

You also have the right to lodge a complaint with the UK’s data protection authority:

Information Commissioner’s Office (ICO)

Website: www.ico.org.uk

Helpline: 0303 123 1113

11. International Data Transfers

Some of our third-party service providers (such as Jotform and Teachable) may be based outside the UK or European Economic Area (EEA). Where this is the case, we ensure that appropriate safeguards are in place — such as Standard Contractual Clauses approved by the ICO — to protect your data to the same standard required under UK GDPR.

12. Children’s Privacy

Our services are intended for adults aged 18 and over. We do not knowingly collect personal information from anyone under the age of 18. If you believe we have inadvertently collected data from a minor, please contact us immediately and we will delete it.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a

revised effective date. We encourage you to review this policy periodically to stay informed about how we protect your information.

Continued use of our website after any changes constitutes your acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or how we handle your data, please contact us: